Want to know why Google or Yahoo! ranks pages? If so this is the Firefox extension for you. SEO for Firefox pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results.
The Theory…
I like to just be able to glance at something and see if it is worth doing or not. Over time in the SEO game you sorta learn a feel for estimating keywords and markets, but it is helpful to have a few additional data points, especially if you are new to the market.
This tool was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market. SEO for Firefox pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from the search results. In addition to pulling in useful marketing data this tool also provides links to the data sources so you can dig deeper into the data.
First Things First:
If you are casually surfing please turn this extension off. Only turn it on if you are actively researching a market.
In the status bar at the bottom of Firefox you can click the SEO for Firefox logo to turn it on or off.
If it is colorful it is on. ![]()
If it is gray it is off. ![]()
This extension also has courtesy settings which allow you to ping search engines for data at a slow rate. You probably want to set the delay to at least 1 or more seconds. If you set it at 0 do not be surprised if some of the engines at least temporarily block you for scraping data.
SEO for Firefox Extension Features:
Pulls useful market research data right into Google’s and Yahoo!’s search results, including the following data near each search result.
- PR: (Google PageRank) an estimated measure of global link authority
- Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
- Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
- .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
- .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
- .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
- Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
- del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
- Technorati: an estimate of the total number of links to a site from blogs
- Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
- Cached: (Google site:) shows how many pages from a site are indexed in Google
- dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
- Bloglines: shows you how many people are subscribed to a particular blog via Bloglines.
- dir.yahoo.com: is a site listed in the Yahoo! Directory or not.
- WhoIs: makes it easy to look up the whois data for any site.
One Plug in With More Data, Easier Access
In addition to pulling in this valuable marketing data this tool links to the resources where the data was pulled from, so it makes it easy for you to verify the data and further analyze it by citing the source. You can click on any of the data points to dig deeper.
You can chose which of the links you want to appear, and they will appear in the organic search results under each listing, likeso
This tool also links to a couple cool keyword research tools near the top of the search results, including:
- Google Trends – shows historical search volume trends
- SEO Book Keyword Research Tool – cross references many popular keyword research tools
- Overture View Bid – shows Yahoo!’s top bid prices for a particular keyword
- Google Traffic Estimator – shows top bid estimates and click volume estimates associated with Google AdWords.
- Google Keyword Sandbox – Google’s keyword research tool
- ahoo! data points I would recommend only activating a few of those or setting those to 5 seconds if you have them all on Auto. If you query Yahoo! too quickly I believe they typically ban you for about a half hour or so.
- I would probably put Alexa.com and Archive.org site age on at least a couple second delay if they are on Auto.
Other Useful Related Firefox Extensions and Goodies:
Rank Checker is well worth a look. If you want to see SEO data while you surf the web then I also recommend downloading the SEO Toolbar. View a list of related useful extensions on our SEO extension page.
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